Monday, January 23, 2006

Silly Promotions: Business 2 learning Biz101


Ok, so we all see the silly credit card offers with useless shwag, and quite a few other funny ones that come in the mail, but this one took the cake for me. Just the pure irony I guess, but Kristie didn't think it was that big of a deal. Why Business 2.0 magazine would offer a useless no-name organizer like this I dont know. Perhaps stretching the readership a bit to a wider, non business savvy audience? Even then, at least get a Palm or PocketPC device.

I expect they will ship me mine and I, likes thousands of other subscribers who have PIM on my phone and in my Palm, will end up throwing it away - a not so great use of landfill space if you ask me. Perhaps if you would just be so kind as to give me the extra dollar back off the subscription price, or perhaps donate the money to a good non-profit lilke Creative Commons, Internet Archive or maybe even that new little startup non-profit BrainJams I keep hearing so much about ;)

Actually, that would be a great way to do promotion like this sustainably - let the subscriber choose a cause to which the magazine can donate, and perhaps even cover in the magazine with regular updates.... hmmmm

2 Comments:

At Monday, January 23, 2006 7:49:00 PM, Blogger Kristie Wells said...

Non-gadget lovers (like me) wouldn't know the difference between a great PDA and a crappy one (like the one advertised) unless someone 'in the know' pointed it out to us. Heck, I still don't know what all the buttons on my Treo do after owning the darn thing for nine months. I understand those are not usually the type of peolpe reading Biz 2.0, but there are still a few of us out there.

FYI: United got hip and is giving away Treo 650s to their frequent flyers - maybe others will catch on.

 
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