Silly Promotions: Business 2 learning Biz101
Ok, so we all see the silly credit card offers with useless shwag, and quite a few other funny ones that come in the mail, but this one took the cake for me. Just the pure irony I guess, but Kristie didn't think it was that big of a deal. Why Business 2.0 magazine would offer a useless no-name organizer like this I dont know. Perhaps stretching the readership a bit to a wider, non business savvy audience? Even then, at least get a Palm or PocketPC device.
I expect they will ship me mine and I, likes thousands of other subscribers who have PIM on my phone and in my Palm, will end up throwing it away - a not so great use of landfill space if you ask me. Perhaps if you would just be so kind as to give me the extra dollar back off the subscription price, or perhaps donate the money to a good non-profit lilke Creative Commons, Internet Archive or maybe even that new little startup non-profit BrainJams I keep hearing so much about ;)
Actually, that would be a great way to do promotion like this sustainably - let the subscriber choose a cause to which the magazine can donate, and perhaps even cover in the magazine with regular updates.... hmmmm