Thursday, January 19, 2006

Blogging: The need to specialize

As the ideas behind Web 2.0 get more and more complicated and far reaching in their scope, I am finding it nearly impossible to write about all the great things I am discovering from others and insights I am personally developing. With my time now being taken up by client work, as well as BrainJams, I am in dire need of creating a more specific focus for my professional blog. It is tough for me to do with so many topics of interest receiving so much attention these days. I often find that I have 40+ tabs open at any one time I want to write about, but don't have the time.

This really hit me as I was reading through Dion Hincliffe's blog and came across some great posts he has written lately: Five Great Ways to Harness Collective Intelligence, Notes on Making Good Social Software and The Web 2.0 Revolution Spawns Offshoots.

I am not entirely sure what angle I will be taking yet, though with my interest in The Noble Pursuit, People Powered Search and Brainjams that it will involve collaboration, innovation and collective intelligence. To this end, I plan on moving my professional insights, over to Insytes.com and keeping a personal journal site in addition to using BrainJams as a group blogging platform.

Would love to hear some more feedback from those of you who keep separate blogs for such things as well as those of you who keep one blog to rule them all...

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Wednesday, January 18, 2006

Innovative Media: Cash Cab on Discovery

So I was just going to set up the Tivo to record something when I ran across this new show on Discovery called "Cash Cab" - the folks who thought this up are brilliant. Shot in New York City, Cash Cab is billed as the only taxi ride that pays you. In short, a trivia/quiz game show format in a cab. They cruise around picking up fares like a normal cab and then the taxi driver becomes a game show host, awarding cash for every right answer - unless you get 3 wrong before you get to your destination, in which case 3 strikes and your out... of the cab too.

Strange that no one I know talked about this one.

This is just the sort of thing I hoped to see happening with the decreasing cost of media creation tools and our further exploration of creative freedom. Now mass media players are taking a grassroots, bottom up approach towards creating informative entertainment (Cash Cab runs on Discovery). The show has a built in audience with all the people looking for them on the streets, all the people who love New York and the reality show fans - just throw in a random bunch of New Yorkers and voila, instant reality tv meets game show mashup success.

It could have just as easily been done online exclusively, but they are running on Discovery! Great job - now whose great idea is next?

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